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5 Reasons Why You Should Be Using Facebook Advertising
Let's start with the facts because the numbers don't lie. 80% of all the internet users use Facebook. Regardless of who your customers are, they are using Facebook and use it everyday. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them with your product and services.
You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
The unfortunate part is that it is not easy to increase sales through Facebook advertising. It takes time and experience. You could easily waste thousands of dollars and not see any return on your investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist. Social media advertising cost for professional management normally ranges from $300-$800/month. Therefore, it is more cost-effective to hire a professional agency to hire and employee.
Facebook advertising is not only for new leads it can drive repeat business from customers who have purchased from you in the past. Using Facebook's audiences feature, you can import your customer emails into your Facebook advertising campaign. This will allow you to advertise directly to the audience that is most likely to buy from you.
Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.
Maximize every piece of content you publish with conversion-optimized pages, pop-ups, alert bars, and A/B tests that transform your web traffic into leads and customers.
To really turn a profit from a Facebook campaign, you need to identify what works best for your target audience. The key to that is testing with on-going optimization.
Top 5 Mistakes With Facebook Advertising
Sending paid traffic to the home page of your website or other non-targeting landing page is one of the biggest mistakes we see when generating leads and sales. To increase conversions and lower your cost of customer acquisition, send your targeted traffic to an optimized page that aligns with the message and feel of the ad they clicked on helps convert visitors to customers.
While Facebook has increased the targeting capabilities within the first-level Boost, through split-testing and research it has been found that the reach and cost per customer acquisition is higher with a Boosted post than one created in Power Editor. Boosting a post is often more convenient and easier than using Power Editor, however Power Editors advantage is the ability to customize and have full control of your ads.
As a potential client scrolls through their newsfeed, you have on average less than 1 second to get them to stop on your ad and 3 seconds to retain their attention. The images and videos that you use, not only have to stand out in their newsfeed, however also be engaging that they choose yours to click on over the cute kitten video below. There are different types of images posts, however at the moment Facebook is giving priority to Facebook Live and videos over images posts. A proper marketing strategy that utilizes all the types of posts is most effective.
When you combine Facebooks complex algorithm and even more complex human behavior it is essential to test variations of everything that you do. Test everything from audience demographics, ad copy, ad type, images, videos, call to actions, landing pages and so on. When advertising through Facebook an array of data is available to optimize every aspect of your sales funnel. This information allows for quick tests to see what works and what doesn’t.
Using lookalike audiences and retargeting ads are some of the more advanced features in Facebook advertising. Using data you already have, you can target people who are similar to your current customers and retargeting (or re-marketing) those who have interacted in some way with your ad or site to help them continue through the funnel.
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Optimize every step of the funnel; from product-market fit analysis to heat maps, A/B testing and click-tracking, our team knows how to optimize for conversion. We monitor and test everything to help you extract the most value at every step of your funnel.
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